Accelerator Partners

Promotion of the month

Accelerator MX

Questions to ask yourself

Do you want to manage contacts and track interactions with another party, be this a customer, supplier, partner, or internal user.
Do you want a Contact Management and/or CRM system that is easy to implement and easy to learn.

Do you want to focus on selling the right products to the right customers at the right time.

Do you want to track potential business from enquiry through to close.

Do you want to pay monthly.

Do you no longer want to jump around your desktop going from application to application in order to manage e-mail, customers, contacts, sales opportunities or support issues.

Do you use Microsoft Outlook already, and would you prefer to have a CRM solution that works inside Outlook?

Introduction

Customer Relationship Management is becoming a core business issue that needs to be correctly addressed in order for any company to remain competitive in today’s business environment. Having a CRM system that supports your customer management strategy is essential.

A successful CRM implementation will allow your Customer Service, Sales and Marketing people (and anyone else in your organization) to have a central view of each and every one of your customers, and all related information. This will enable them to make quick, informed decisions, create cross-selling and up-selling opportunities, measure marketing effectiveness and deliver personalized customer care.

What is it?

Accelerator-MX is a Customer Relationship (CRM), Contact Management and Sales Force Automation package that runs inside Microsoft Outlook 2000, 2002 and 2003. The system utilises all the standard functionality of Outlook but provides many additional features that transforms Outlook into a powerful CRM system.

It is perfect for any size organisation that wants a Customer/Contact Management application with an interface that users already know and love, namely Outlook. Thus minimal training is required and likewise no investment in additional infrastructure is needed.

Accelerator-MX has 7 different versions (Editions) available, catering for a single user through to an enterprise with thousands of users, with data storage in an Outlook Data File, Exchange Server Public Folders, or Microsoft SQL Server.

What are the features of Accelerator-MX?

Maintains detailed profiles of Groups, Companies and Contacts, and the many-to-many relationships between these entities.
Allows you to track all interactions with your clients, prospects or suppliers. Details of visits/meetings, phone calls, documents and e-mails sent/received can be kept, all using the standard Outlook/Microsoft Office components that you’re already familiar with.
Tracks potential business from enquiry through to close, as well as customer support issues logged after the sale. The Sales Module includes Opportunity Management, Order Tracking, etc., the Marketing Module has functionality to manage campaigns and events, and the Support Module is for managing a Help Desk or Workshop environment.

Why use Outlook for CRM?

Everyone in the organisation already knows and loves Outlook why use another system for Contact Management?
Outlook is always the first application to be opened and is kept open (at the very least to check for mail). Thus users are more likely to have the information they need at their fingertips when a customer calls. No more having to log into another system.
Direct integration from your CRM system into other Office applications (Word, Excel, etc.)
A single calendaring system that is universal across the company (and often the whole supply chain).
Outlook is becoming the primary interface for the modern Information Worker, and is the universal front-end for collaboration, workflow, knowledge management and business intelligence.

What are the Benefits of Accelerator-MX?

Standardises the customer-facing team on a common tool.
Keeps all employees on one universal Calendaring system which is an inherent part of Outlook, as opposed to certain users having to adopt a different scheduling tool that would ordinarily form part of a non-Outlook based CRM system.
Delivers personal, team and corporate information directly to a user’s desktop.
Increases productivity per sales representative.
Provides a single view of all customer-related information to everyone in the organisation. This both encourages team-based selling, and increases customer satisfaction by allowing information flow between all departments.
Provides the ability to implement sales methodologies/processes by business unit or product type. Tracks forecasted business and the costs of securing that business.
Integrates with external applications, such as order entry, manufacturing, etc.
Allows management to make “fact-based decisions” based on statistical data automatically captured by the system, and reported on.

Value for money

Competitive pricing - per user per month cost makes it easy to predict your costs and control budgets.
Minimal Investment in training.
Minimal changes to hardware no client upgrades or additional servers required.
Far lower implementation costs than a conventional (non Outlook-based) CRM system.

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